Culture isn't about words on a page, it's about how it feels to be part of our team

Defining Premier

At it’s core, “premier” is about the relentless pursuit of excellence in all aspects of our business

Core Values

Non-negotiable table stakes that define not just how people come to work, but how they show up for life

Care Genuinely for People

“You can’t teach care – it is something you either have or you don’t. We need leaders who care not just about their team, not just about our guests, but about people in general. If we build our business with people who care, then we will be a company who cares."

Ron Bellamy, Chief Operating Officer

Play Like a Champion

“Our leaders possess the passion it takes to transform obstacles into achievements. We lead with self-belief, never quit, and challenge ourselves to be better today than yesterday. Improve. Achieve. Repeat.”

Rasheeda Clark, Brand President

Win as One

“Multi-unit operations is the ultimate team sport. We are all competitive and love to win but to drive outstanding results across the business we have to be all-in, all the time, for each other.”

Jeremy Biser, Brand President

Recipe For Premier

Our managers know how to win

“Start by hiring the best and select people who bring diverse perspectives to challenge the status quo. Pour into their development and make sure they have the tools to unlock their potential. If you do that, you’ll get to see magic unfold as the team bonds, challenges each other, and does whatever it takes to exceed their goals.”

Jessica Reicher, Brand President

"You should be proud to share your restaurant with family and friends. What we see translates into how we operate our business and the standards we set. It’s the details of a well-kept parking lot, great landscaping, and spotless interiors that set us apart from the rest. We need to be cleaner and better maintained than the competition – it must be Premier.”

Dan Krebsbach, Brand President

"We create memorable experiences through our warm and engaging service. That requires us to be brilliant at the basics, find opportunities to go the extra mile, and make it right whenever we get it wrong. We know we’ve done our job if our guests leave thankful that they picked us."

Kelly Cook, Brand President

"You can be doing a lot of really great things, but at the end of the day it has to translate into financial results. Profit is how we fund growth, and growth creates opportunities that change lives."

Mark Romano, Brand President

"Local differences call for local solutions. To be Premier, we need to give our people the freedom to get results in different ways and really take ownership over their business. This is what allows us to stay nimble like of fleet of speed boats darting through icebergs and prevents us from becoming the Titanic."

Brad Pettinger, Chief Operating Officer